How To Identify Your Target Market

So who is your target market? To work that out you are going to have to do some research as you need to know them very very, well if you want to effectively market to them.

Let’s Start at the Begining

What do you like to do? Why do I say that? Well nothing on the web is achieved very fast if you are going after traffic that you don’t have to pay for.

When you are creating your traffic from article marketing, website, blog etc it is never that fast. So when you have been at it for 3 months you will be more willing to continue doing the research and writing articles / web pages when you are doing it about something you love rather than something to think you love and come to hate because your heart isn’t in it.

To help you identify what you might stick at for the “long haul” I suggest you grab a pen and some paper and make a list of 50 things you like doing.

When you have made your list choose the top 3 and identify trends or problems that may be happening in them.

A List of Probing Questions

I’m going to give you a short cut to uncovering exactly what it is your target market wants and needs by giving you a bunch of probing questions. When you have the answers to all of the following questions from your identified your target market, you will know exactly what to say to them in order to attract them into your business.

Here are some of the questions that you must answer for yourself:

Who are your prospects?

• What is their age?
• What sex are they?
• What is their Marital Status?

What do you have to offer them?

• What are your skills?
• What Expertise can you offer?
• Can you be a Mentor?

What are they specifically, looking for when they do a search for your keywords?

• Information?
• Instruction?
• Ideas?

What is going through their mind that they want to look you up?

What do they want from you once they arrive to your website?

• Product?
• Service?
• Opportunity?

What problem they are having?

And how is your product, service, or opportunity going to solve it?

• How fast?

What are they doing, that keep them in the same day after day situation?

What is going to be their biggest hurdle?

• Money?
• Time?
• Education?

What is their biggest strength?

• Experience?
• Youth?
• Age?
• Sex?

What is their biggest fear?

• Fear of failure?
• Risk of capital?

Why should they trust you?

• Your experience?
• Your commitment?
• Your knowledge?

How can you gain their trust?

• Free Advice?
• Free report?
• Free CD?

What painful circumstances have they encountered?

Have they been taken advantage of?

What is their dream?

• Freedom?
• Time?
• Material Wealth?
• Extra income?

What would be the end result of dealing with you?

How soon they want to reach their goal?

Do they have realistic expectations?

Can you describe the benefits of your offer, rather than just listing them?

Other than your solution, is there a better alternative?

Why should the prospect buy from you?

Don’t forget to post your comments on “Attracting Your Target Market” below

To your success….

Simon Smith

Wanna know where where I put all the pieces together and got my start, and you can to? Go take a look so you don’t fall behind. Free Lead System

I found this post today - “Attraction Marketing is not Duplicatible” written by my friend Lane Romero-Reiss in the Better Networker Forum.

This is an important topic to STUDY if you’re serious about building a successful business… rather than an illusion of a business.

Here’s a link to the discussion where it started by Lane:

http://www.betternetworker.com/forums/viewtopic.php?f=2&t=13879&st=0&sk=t&sd=a

There are many insightful responses to this topic. Below is a link to my response to Lane on his topic.

http://www.betternetworker.com/forums/viewtopic.php?f=2&t=13879&st=0&sk=t&sd=a&start=10#p22878

Why you should join BetterNetworker.com

If you haven’t yet joined the BetterNetworker community, what are you waiting for.

The quality of the discussion on this post should give you some insight as to why it is a good community to be involved with. If you haven’t already joined BetterNetworker.com I recommend you hop over to my BetterNetworker review and watch the video on how to join. This video will teach you how to join BetterNetworker.com and also how to update your site for best effect.

Don’t forget to post your comments on Attraction Marketing below

To your success….

Simon Smith

For more information and coaching on how to get out of the Rat Race sign in for my free Guide and MLM coaching webinars.

Sometimes things get a little tough. If you are challenged by your focus always being on negativity then here’s a simple exercise that you can do that will highlight not all in your life is doom and gloom.

To keep your Focus on what you can be thankful for get a little notebook and carry it around with you. From the time you wake up in the morning to the time you go to bed make a note of everything that is going RIGHT in your life.

EVERYTHING…

• My alarm clock worked
• The electricity is on
• The hot water tank is warming the water
• I feel healthy (don’t write “I’m not sick”)
• My kids are healthy
• The plumbing works
• The refridge is still cooling
• The microwave works!
• The garage door opener is working
• The car started right up
• The Snow plows got my street cleared early
• My newspaper was delivered on time
• My son gave me a hug for no reason
• My spouse made me breakfast
• My parents are healthy
• The computer is working
• Email is flowing

You get the idea.

By making this list you will soon see that when you stop to think about it, there really is a LOT to be thankful for in your life. If you focus on being in gratitude and everything that is right in your life the “Law of Attraction” has no option than to send you more of the same.

More of the same that you can be grateful for…..

An interesting thing happens when you are grateful - even if it is only for the things you notice - everything thats right expands. Cool.

This is one of what I call my “energy shifters” [more on my other shifters in a later post]

If you have an energy shifter that works for you share it with us in the comments field below.

Thanks. To your success

Simon Smith
97% of MLM’ers make under $10 per week! If you are one of them you don’t have to be! I’ll show you how to build an MLM empire. Register for our FREE Webinar Training

If I was paid a dollar for everytime I heard my network marketing upline support team say that….. well I would definitely be more wealthy.

I’m sad to say it took years before I understood the true meaning of that simple phrase - The Fortune is in the Followup.

Here’s what I discovered …..

It’s not about

• selling them something else or
• checking to make sure everything is okay

It’s all about

• building a solid and lasting relationship

The Fortune Is In The Relationship

Perhaps if I had been told The Fortune is in the Relationship I would have gotten it sooner. You see people don’t care how much you know and they certainly don’t care at all until they know how much you care.

In a nutshell what they care about is what’s in it for them !!

And the only way you are going to present to them what’s in it for them [their solution] is to ask them questions and listen to their answers. I mean really listen to their answers so you can uncover their problems - the things that keep them awake at night.

When You Have Discovered Their Problem

When you have uncovered their problem you can offer the solution. To some degree it is about education. I don’t mean back the truck up and dump on them and tell them everything you know. What I’m talking about is using the “duct tape” and give them enough infomation so they can make an informed decision and take responsibility for the direction they take for themselves.

Using 3rd party information or 3 Way-Calling is by far the most efficient way to do this. Your prospect gets to experience first hand “your system”. And just as important this also shows your prospect that they don’t have to be the “expert” to be successul.

Effective Follow-Up Needs A System

To do this effectively you need to either have a very good memory or a very good follow-up system so you can record the important points about the discussion you have had with your prospect. When they tell you what their “hopes dreams and aspirations” you better have a way to record and recall that information effectively and efficiently if you want to have any sort of success in network marketing. Period!!

I tried many different systems before I found the Oprius Contact Manager. Some I paid big dollars for. Others were free. And none have given me what Oprius Contact Manager has.

At first I ummed and arrhed about the monthly fee. But now in hindsight I wonder why I ever gave it a thought because the Oprius Contact Manager has made me way more money than I have ever spent on the modest monthly maintenance fee.

Simon Smith
97% of MLM’ers make under $10 per week! If you are one of them you don’t have to be! I’ll show you how to build an MLM empire. Register for our FREE Webinar Training

Usually if you have call reluctance or suffer anything from sweaty palms to to absolute terror when you think about picking up the phone to tell your friend or prospect about your MLM business opportunity/product it’s because you are not comfortable with what you are offering or don’t believe it has value to the person you are offering it to.

I used to be in this space - it sucks because until you can overcome your call reluctance your network marketing business will not grow all that quickly.

This is what my coach and mentor taught me.

He told me I needed to re-frame or couch my offer to be a solution to a problem rather than flogging a product.

For example

Let’s say your best friend just had their car stolen and when it was located by police it was a burnt out wreck. Your friend who is a solo parent and shift worker/nurse has no car. They desperately need to get another because without it they cannot get to work without one. You remember your neighbor is selling a low mileage, full service history, top condition sedan which would be perfect for your friend at what you consider to be bargain basement price.

Do you think you would be phoning your friend with excitement and anticipation that you [as their friend] had maybe found a solution to their problem - no car.

I bet my last dollar you would!!

Look For The Solution To Their Problem

Can you see that by being in service to your friend to find a solution to their problem - no car - the call you will make to them about the car your neighbor is selling has moved to one of anticipation and excitement because you may have found a solution to their problem.  Can you see you are also offering them a solution that in your eyes is something of great value. It’s also pretty exclusive. It’s unlikely there will be another vehicle this good at this price in the market being offered by your neighbor who you know and trust.

By reframing the reason for the call from something that benefits you to offering a solution to a problem they have - you are offering value - And you’ll have no call reluctance.

It’s Just A Fantasy Anyway

The call reluctance you are experiencing is actually all in your head. A fantasy if you will. I mean the person you are calling doesn’t know about your “call reluctance”

If you think about it you will also see “the offer of a solution” is also a fantasy because the person you are calling doesn’t know about it yet either.

So which fantasy are you going to go with?

I reckon your friend would never forget and would always appreciate that you had chosen the fantasy that helped them solve their problem!! So why not go with that one.

Everyone has Problems….

You just have to be in a space to see or hear them [more on that in another post]. So let’s move on to offering your MLM or network marketing opportunity to your friend. If you all of a sudden got “sweaty palms” and a feeling of “absolute terror” at the thought of doing this then I suggest you look at what you are offering.

Lets run through the check points again.

• Are you in service or are you selling?
• Are you offering a solution to a problem they may have or are you flogging a product?
• Are you in your eyes offering something of great value?
• Are you offering something exclusive?

Don’t forget to post your comments on overcoming call reluctance below

To your success….
Simon Smith
97% of MLM’ers make under $10 per week! If you are one of them you don’t have to be! I’ll show you how to build an MLM empire. Register for our FREE Webinar Training