Usually if you have call reluctance or suffer anything from sweaty palms to to absolute terror when you think about picking up the phone to tell your friend or prospect about your MLM business opportunity/product it’s because you are not comfortable with what you are offering or don’t believe it has value to the person you are offering it to.

I used to be in this space - it sucks because until you can overcome your call reluctance your network marketing business will not grow all that quickly.

This is what my coach and mentor taught me.

He told me I needed to re-frame or couch my offer to be a solution to a problem rather than flogging a product.

For example

Let’s say your best friend just had their car stolen and when it was located by police it was a burnt out wreck. Your friend who is a solo parent and shift worker/nurse has no car. They desperately need to get another because without it they cannot get to work without one. You remember your neighbor is selling a low mileage, full service history, top condition sedan which would be perfect for your friend at what you consider to be bargain basement price.

Do you think you would be phoning your friend with excitement and anticipation that you [as their friend] had maybe found a solution to their problem - no car.

I bet my last dollar you would!!

Look For The Solution To Their Problem

Can you see that by being in service to your friend to find a solution to their problem - no car - the call you will make to them about the car your neighbor is selling has moved to one of anticipation and excitement because you may have found a solution to their problem.  Can you see you are also offering them a solution that in your eyes is something of great value. It’s also pretty exclusive. It’s unlikely there will be another vehicle this good at this price in the market being offered by your neighbor who you know and trust.

By reframing the reason for the call from something that benefits you to offering a solution to a problem they have - you are offering value - And you’ll have no call reluctance.

It’s Just A Fantasy Anyway

The call reluctance you are experiencing is actually all in your head. A fantasy if you will. I mean the person you are calling doesn’t know about your “call reluctance”

If you think about it you will also see “the offer of a solution” is also a fantasy because the person you are calling doesn’t know about it yet either.

So which fantasy are you going to go with?

I reckon your friend would never forget and would always appreciate that you had chosen the fantasy that helped them solve their problem!! So why not go with that one.

Everyone has Problems….

You just have to be in a space to see or hear them [more on that in another post]. So let’s move on to offering your MLM or network marketing opportunity to your friend. If you all of a sudden got “sweaty palms” and a feeling of “absolute terror” at the thought of doing this then I suggest you look at what you are offering.

Lets run through the check points again.

• Are you in service or are you selling?
• Are you offering a solution to a problem they may have or are you flogging a product?
• Are you in your eyes offering something of great value?
• Are you offering something exclusive?

Don’t forget to post your comments on overcoming call reluctance below

To your success….

Simon Smith

For more information and coaching on how to get out of the Rat Race sign in for my free Guide and MLM coaching program. [see form above right under my photo]